Multiple

What’s Fun?
Multiple Quarterly Publication Fun 1

We all know what fun is. Clowns are fun right? Wrong.

Yet millions of people have paid millions of dollars to sit in dark rooms to watch scary clowns do nasty things for fun. So 'fun' is a weird concept. It cannot be defined, but we all know it when we see it, or when we feel it.

—

X is a thematic publication conceived, explored, investigated, researched, written, designed, photographed, illustrated, developed, and produced by your friends at Multiple.

Multiple Quarterly Publication Fun 2
We reached out to our network and asked this one question. Most of the answers were unsurprising, relatable, and generally fun-sounding. Some were a little too honest for print or polite company. Anonymity can reveal strange truths.
Multiple Quarterly Publication Fun 11
WTF?
People like to swear. Or maybe there were some sailors
among those polled. 4% of the answers we collected
included something obscene. Maybe that says more
about the company we keep than anything else.
Multiple Quarterly Publication Fun 3
Multiple Quarterly Publication Fun 4
Multiple Quarterly Publication Fun 5
Believe it or not, we’re genetically
programmed to seek out fun.
Multiple Quarterly Publication Fun 6
Multiple Quarterly Publication Fun 7
We take design seriously, but we’re not above using our powers
for a little fun once in a while.
Multiple Quarterly Publication Fun 8
Multiple Quarterly Publication Fun 9
Multiple Quarterly Publication Fun 10

Scope of Services

Strategy

Research, analysis, content strategy, campaign strategy

Content

Copywriting, photography, illustrations

Design

Integrated campaigns, print/packaging

Marketing

Social media campaigns
Evolved Science
Branding / Identity Corporate Communications Digital / Web Print / Packaging